双11的由来英文（The Origins of Singles' Day Why November 11th is One of the World's Busiest Shoppin
The Origins of Singles' Day: Why November 11th is One of the World's Busiest Shopping Days
The history of Singles' Day can be traced back to China in the 1990s. As the name suggests, Singles' Day or Guanggun Jie in Mandarin, is a holiday for those who are single and unattached. Celebrated on November 11th, or 11/11, the date resembles four solitary individuals, hence the choice of this particular day.
How Singles' Day Became a Shopping Extravaganza
Initially, Singles' Day was a celebration that involved exchanging gifts with friends, family, and potential partners. However, in 2009, Alibaba, China's largest e-commerce company, saw an opportunity to turn Singles' Day into a shopping extravaganza similar to Black Friday in the United States. Alibaba launched a marketing campaign intended to encourage individuals to buy items as gifts for themselves. Dubbed the Double 11 shopping festival, the first event generated over $7 million in sales within 24 hours.
Global Expansion: Singles' Day Today
Over the years, Singles' Day has grown into a global phenomenon with other online retailers like JD.com and Pinduoduo jumping on the bandwagon. Recent years have seen Singles' Day sales exceed $30 billion, making it one of the largest shopping events in the world.
In 2019, Alibaba set a new record by generating $38.4 billion during the 24-hour shopping bonanza. The company also expanded the event by including brick-and-mortar stores and partnering with international brands. Singles' Day is not only significant in China, but it's also an increasingly popular shopping event in other countries like the United States, Australia, and the United Kingdom.
Overall, the popularity of Singles' Day has transformed it from a day of self-love and celebration of singledom to a shopping festival that generates billions of dollars annually. The future looks bright for Singles' Day, and it will be exciting to see how the event continues to evolve and expand globally.
